Design, as it is often understood in a traditional way, is about tangible materials and crafty processes. However, design has been using digital tools since the 1960s. Using these tools created a shift of design from the workshop to the screen. The object of design, in our contemporary ‚culture of digitality‘ (Felix Stalder: Kultur der Digitalität, Frankfurt 2018) is therefore not primarily the serially produced artifact of industrial design anymore. We are rather creating processes of interaction with meaningful artifacts. At the same time, it would be a misunderstanding of design to assume that industrial design has shifted completely into the digital sphere and is forgetting its material origins. Our immaterial tools in design (especially in recent years) are always linked to specific materials, processes, and actors.
Hybridity is the Contemporary Paradigm of Design – Text for SIDER, 09/2019